The most-used file format in history – the PDF (Portable Document Format) – began as a paperless office concept. It’s since become one of the preferred formats for accessible documents, when HTML (Hypertext Markup Language) is unsuitable. However, making PDF accessibility work for your documents, isn’t a one-click effort – they often have unseen barriers which can affect users with some disabilities.
Di Mace
Communication strategist
Adobe created the PDF in the early 1990s, as an agnostic file format to accurately render, read and print documents, no matter the software or operating system. Its prime goal was to allow file sharing across and between companies, while strictly maintaining the document structure and integrity.
“What industries badly need is a universal way to communicate documents across a wide variety of machine configurations, operating systems and communication networks. These documents should be viewable on any display and should be printable on any modern printers. If this problem can be solved, then the fundamental way people work will change.”
~ John E. Warnock, cofounder of Adobe
The most extraordinary part of the PDF story is that it’s outlasted other ‘assumed’ gold-standard technologies – both software and hardware. Many of those technologies have been replaced by newer, more modern solutions, whereas the ubiquitous PDF remains a stalwart file format across the digital world.
Curiously, it’s the agnostic characteristics that inspired PDFs, which also make it the perfect format for accessible documents and accessible PDFs. However, while they’re considered a ‘universal’ document which everyone can access through free software, they often present significant challenges to people who use assistive technology.
These barriers violate accessibility standards such as Web Content Accessibility Guidelines (WCAG) 2.0, Section 508, the ISO PDF/Universal Accessibility Standards, and the Americans with Disabilities Act (ADA) as well as other localized non-discrimination laws. These legislative rules require businesses to provide equivalent access for people with vision disabilities, cognitive differences, mobility impairments, and other conditions – or risk legal action being taken against them.
An accessible PDF makes it easy for people with disabilities to access, and navigate the document, while meeting standards such as WCAG 2.0, PDF/UA and Section 508. It must be universally accessible by screen readers like JAWS or NVDA, text-to-speech tools, screen magnification and other assistive technologies, so they can easily read and navigate its content.
Other key aspects of an accessible PDF are:
PDF tags provide a hidden structure to the PDF content, which screen readers ‘read’ to navigate the document. Similar to HTML tags on web pages, PDF tags have no visible effect on the PDF file and only exist for vital accessibility purposes. Each page element in the document is “tagged” and the tags identify content as:
The tag also stores some attributes about the page element. PDF tags arrange the document content into a hierarchical architecture – a “PDF tag tree” – that forms the logical reading order of the document, which assistive technologies and screen readers follow.
Important Links
A PDF isn’t inherently accessible. Generally speaking, if the source documents of a PDF aren’t structured, tagged and created to meet accessibility standards, it subsequently makes the PDF export inaccessible to people who rely on assistive technology to read and interact with online content.
The additional work required to ensure a PDF (produced from a source document) is inclusive:
Generally speaking, a PDF is a second option for the creation of accessible digital content. Instead, it’s preferable that the document is added to a website or internal wiki as a web page (in HTML). If this is not appropriate, then the document should be provided in an alternative accessible format such as MS Word or Rich Text File (RTF) format.
If a Google Doc is the source document, ensure you use Google Chrome’s PDF tagger to produce the PDF.
Note: An advanced Adobe tool (like Acrobat Pro DC) can be very helpful, as it has several built-in tagging features that help identify and structure elements in PDFs – these features are not available in standard versions
There are three Adobe (the company) Acrobat (the product) tools to create PDFs (the file format/document):
For PDFs, the two most frequently cited standards are:
The ISO’s guide is based on WCAG 2.0. Therefore, some authors reference the ISO standards, while others directly reference WCAG, but both documents have similar requirements.
Use these resources to optimize PDFs for accessibility:
Di Mace
Communication strategist
Di Mace is a freelance copywriter and messaging strategist who's worked with both B2B and B2C brands across the country. She helps businesses identify who their best-fit customers are, what drives them to do what they do, and then crafts messages that turn them from fans into customers and evangelists.